how did the british manufacture attempt to take over the indian market with the help of advertisements ? explain with 3 examples.
how did the british manufacture attempt to take over the indian market with the help of advertisements ? explain with 3 examples.
Advertisements were used to influence the people's mind and portray the commodity as a necessity and make the consumer buy the product. Advertisements have been used since the beginning of industries to expand the market. For instance, Lord Krishna featured prominently in advertisements related to baby products. Images of Indian gods and goddesses like Saraswati, Kartika and Lakshmi and historical figures like Maharaja Ranjit Singh were printed on labels of textiles from Manchester along with the tag of Made in Manchester. Beautiful images of Indian gods were printed on the labels and covers of different products.
Apart from advertisements in newspapers and magazines, calendars with images of Gods were printed along with the product. This advertised the product even among non-literate people. It appeared to give divine approval to the use of these products.
Advertisements were used to influence the people's mind and portray the commodity as a necessity and make the consumer buy the product. Advertisements have been used since the beginning of industries to expand the market. For instance, Lord Krishna featured prominently in advertisements related to baby products. Images of Indian gods and goddesses like Saraswati, Kartika and Lakshmi and historical figures like Maharaja Ranjit Singh were printed on labels of textiles from Manchester along with the tag of Made in Manchester. Beautiful images of Indian gods were printed on the labels and covers of different products.
Apart from advertisements in newspapers and magazines, calendars with images of Gods were printed along with the product. This advertised the product even among non-literate people. It appeared to give divine approval to the use of these products.
