How has advertising affected you in terms of globalisation?
Advertisement plays a very important role to promote globalization.How do we get to know the latest launch in market?How do come to know about Aditya Birla Group works in seven countries?Its all because of advertisement!So,this way advertisement has affected positively in terms of globalization.
Advertisement being a very strong tool to reach the potential consumers of India, foreign companies make full use of it and spend a significant proportion of their returns on it.This way they promote their product very effectively and give very tough competition to domestic producers who are loosing their market shares in various products.So,this is one of the unfavorable effects of advertisement.