Question

state the factors of micro and macro environment .

Answer 1

Micro or specific forces of business environment are those external forces that affect the performance of a business organisation directly. Some of the micro forces of business environment are customers, investors, suppliers, etc.

On the other hand, macro or general forces of business environment are those external forces that affect all the business organisations simultaneously. Some of the macro forces of business environement are economic, political, social, conditions, etc.