Question

Place is one of the four elements of marketing mix.

• A. True
• B. False

Answer 1

The correct option is A True

Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. The 4P's of marketing mix are-

Product- A product a tangible or intangible service offered by the company to meet customers' requirements and needs.

Price- Price is the actual amount the end user is expected to pay for the product or service.

Place- Place refers to the how the product would be made available to the consumers.

Promotion- Promotion refers to all the marketing strategies that would persuade a consumer to buy the company's product.