(Using percentage method):
Given that initial price =Rs.10, new price =Rs.12, and increase in expenditure =20 per cent, let us assume that initial quantity =100. Accordingly, initial expenditure =10×100=Rs.1,000, new expenditure =1,000+20% of 1,000=Rs.1,200. New quantity =1,20012=100. Thus, quantity demanded remains constant, even when price rises from Rs.10 to Rs.12 (or by 20%). Implying that elasticity of demand =0.