Retailers help manufacturers to advertise their products and offer short-term incentives in the form of coupons, free gifts, sales contests. This service is identified as _________.

Help in distribution of goods

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Help in promotion

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Collecting market information

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Enabling large-scale operations

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Solution

The correct option is B Help in promotion
Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services through promotions. It helps in making the people aware of a product, service or a company. It also helps to improve the public image of a company.Promotion is the element in an organization's marketing mix that serves to inform, persuade and remind the market of the organization or its products.

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Similar questions

Help in distribution of goods,personal selling and enabling large scale operations are services provided to wholesalers and manufacturers by ___

___ refers to the short-term incentives, which are designed to encourage the buyers to make an immediate purchase of a product or service in a short-term period.

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(1)

Food manufactures spend more on advertising than any other manufacturing group and the nation's grocery stores rank first among all retailers.

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Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising.

(3)

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(4)

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