Samir Gupta started a telecommunication company,'Donira Ltd'. to manufacture economical mobile phones for the Indian rural market with 15 employees. The company did very well in its initial years. As the product was good and marketed well, the demand for its products went up. To increase production, the company decided to recruit additional employees. Samir Gupta, who was earlier taking all decisions for the company had to selectively disperse the authority. He believed that subordinates are competent, capable and resourceful. They were responsible for the effective implementation of their decisions. Samir Gupta used the concept of
Samir Gupta used the concept of decentralisation to steer his company to greater heights.