Question

Scope of _______ is limited but scope of _________ is wider.

• A. Selling, Manufacturing
• B. Marketing, Publicity
• C. Selling, Marketing
• D. Marketing, Selling

Answer 1

Answer: (C)

Selling, Marketing

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.