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Question

Select out the one that is not a part of the macro-environment _________.

A
demographic forces
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B
competition forces
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C
political forces
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D
natural forces
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Solution

The correct option is B competition forces
Macro environment is the environment which is external to the business. It deals with the PESTLE effect. These are Political, Economical, Social, Technological, Legal and Environmental. Hence, competitive forces are not a part of macro environment.

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