Short Answer Type Questions
Distinguish between the product concept and production concept of marketing.

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Solution

Basis of difference Production concept Product concept
Main objective Quantity of product Quality, performance, features of products
Means Availability and affordability of product Product improvements
Ends Profit through volume of production Profit through product quality

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Basis of difference	Production concept	Product concept
Main objective	Quantity of product	Quality, performance, features of products
Means	Availability and affordability of product	Product improvements
Ends	Profit through volume of production	Profit through product quality

Short Answer Type Questions Distinguish between the product concept and production concept of marketing.

Basis of differenceProduction concept Product concept Main objective Quantity of product Quality, performance, features of products Means Availability and affordability of product Product improvements Ends Profit through volume of production Profit through product quality

Short Answer Type Questions
Distinguish between the product concept and production concept of marketing.

Basis of difference Production concept Product concept
Main objective Quantity of product Quality, performance, features of products
Means Availability and affordability of product Product improvements
Ends Profit through volume of production Profit through product quality