Question

Six Mark Question:-
Explain the role of 'Public Relations' in marketing management.

Answer 1

The role of Public relation is as follows:

1.Publicizing news & events.

2.Promoting established products or services.

3.Creating a favorable reputation of the company.

4.Arranging & publicizing public appearance of marketing spokespersons.

5.Probing public opinion. (research)

6.Attracting news media coverage of sales conferences, trade shows &other sales promotion events.

7.Assisting in programs concerning consumerism