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Business Studies

Promotion and Distribution

specifies the...

Question

specifies the combination of promotional tools that are used to promote a product.

A

Promotion mix

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B

Promotion Budget

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C

Marketing mix

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Solution

The correct option is A Promotion mix
Promotion Mix specifies the combination of promotional tools that are used to promote a product. It consists of all the activities aimed at persuading customers to buy the product.

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Similar questions

Q. 'Various tools of communication are used by the marketers to promote their products.'
(i) Why do companies use all tools at the same time?
(ii) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.
(iii) Which tool of promotion will primarily be used for the following?
(a) To promote or protect a company's image or its individual products.
(b) An existing product meant for mass usage by literate people.
(c) To introduce a new product to a particular class of people through door-to-door visits.
(d) To attract attention of the people by using incentives.

What are the limitations of advertising as a promotional tool?

Q. 'Advertising' and 'Personal Selling' both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.

What are the limitations of advertising as a promotional tool? Enlist.

___ refers to the combination of all decisions relating to the promotion of sale products and services.

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