Question

What are the limitations of advertising as a promotional tool? Enlist.

Answer 1

The following are the limitations of advertising as a promotional tool.

i) It lacks personal form of communication and thereby is less forceful.

ii) Evaluation regarding the effectiveness of the advertisement is very difficult to conduct.

iii) Advertisements come in standardised form and cannot be moulded as per the requirements of different consumer groups.

iv) Effectiveness of advertising is low as there can be numerous advertisement.