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Question

Suppose a marketer on conducting research found that he had 10% share in the market, then he can make a strategy to increase his share to 30% and then increasing the level of production plan or promoting a product, etc. What function of marketing is this?


A

Market planning

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B

Product designing and development

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C

Gathering and analysing market information

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D

None of these

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Solution

The correct option is A

Market planning


Market planning is the marketing function used in the above situation.


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