Question

The author mentions “trousers” (1st paragraph) most likely in order to:

• A. Make a comparison between the program target and the program audience
• B. Emphasize the similarities between the market segment and the program target
• C. Provide an example of the way three groups of consumers are affected by a marketing program
• D. Clarify the distinction between the market segment and the program target

Answer 1

The correct option is D

Clarify the distinction between the market segment and the program target

If we read the first paragraph carefully, it is evident that the author mentions “trousers” in order to clarify the distinction between the market segment and the program target. This is because just before that, the author has described what “market segment” and “program target” actually mean. And then, he has tried to support his explanation with an example by mentioning “trousers”. Therefore, answer option (d) is undoubtedly the correct answer choice.