Question

The goals of international marketing are to ________.

• A. create and retain customers in global markets
• B. eliminate competition in international markets
• C. expand business activities abroad
• D. gain market share and increase profit

Answer 1

Answer: (A)

create and retain customers in global markets

The goals of international marketing are to create new customers in the global market and retain the existing customers in the global markets.

By implementing international marketing strategies, each company wishes to achieve certain set performance levels. Being a commercial company, it wants to secure the market place with maximum profits in the long run. It also aims at bringing the countries closer thereby reducing the geographical boundaries. This encourages large scale free trade.