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Business Studies

Evaluating Different Modes of Entry

The individua...

Question

The individual or firm which grants right is called_________.

A

Franchisee

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B

Franchiser

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C

Consignor

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D

Consignee

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Solution

The correct option is B Franchiser
A franchisor is a person or company that grants the license to a third party for the conducting of a business under the franchisor's marks. The franchisor owns the overall rights and trademarks of the company and allows its franchisees to use these rights and trademarks to do business.

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Evaluating Different Modes of Entry

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