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Business Studies

Evaluating Different Modes of Entry

Which of the ...

Question

Which of the following means the special rights given by a manufacturer or a parent organisation to another individual or firm to sell the former's product or service in a specified given area(s)?

A

Franchise

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B

Network marketing

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C

Indirect marketing

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D

All of above

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Solution

The correct option is B Franchise
“Franchising is basically a specialised form of licensing in which the franchisor
not only sells intangible property (normally a trademark) to the franchisee, but
also insists that the franchisee agrees to abide by strict rules as to how it does
business.” Charles W.L. Hill
The term franchising applies to service business.

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