Question

The marketing assessment process involves: __________.

• A. defining the problem
• B. analysis of the situation
• C. obtaining data that is specific to the problem
• D. all of above

Answer 1

The correct option is D all of above

Whether it is about a new business or launching a new product,conducting a market assessment is essential to know whether there exists any demand to the idea.

Conducting the market assessment starts with defining the problem.Defining the objectives is defining the problem which is tantamount to a successful marketing campaign.

Then follows the analysis of the situation and obtaining data that is specific to the problem.