The Marketing Manager Mr. Majid Shaikh sets sales target for two of his team members Asif and Anand. Asif is an average worker and is given the target beyond his capacity, but Anand is given work as per his efficiency and achievable target.
(i) What possible steps in controlling were considered by the marketing manager Mr. Majid Shaikh to determine their efficiency?
(ii) What deviations have occurred in this case study due to the steps undertaken?
(iii) Can Mr. Shaikh avoid the differences through controlling in targets achieved by Asif and Anand? Give reasons to support your answer.
The Marketing Manager Mr. Majid Shaikh sets sales target for two of his team members Asif and Anand. Asif is an average worker and is given the target beyond his capacity, but Anand is given work as per his efficiency and achievable target.
(i) What possible steps in controlling were considered by the marketing manager Mr. Majid Shaikh to determine their efficiency?
(ii) What deviations have occurred in this case study due to the steps undertaken?
(iii) Can Mr. Shaikh avoid the differences through controlling in targets achieved by Asif and Anand? Give reasons to support your answer.
(i) The M\marketing manager Mr. Majid Shaikh may have set quantitative standards by setting sales targets for both the employees Asif and Anand.
(ii) The quantitative standards do not consider whether Asif and Anand can efficiently and equally achieve the targets set by Mr. Shaikh as Asif is an average worker while Anand is efficient.
(iii) Firstly, Mr. Shaikh will not be able to avoid the differences as these differences need to be controlled at an organisational level. Even at the organisational level, controlling will be an expensive affair for understanding and determining specialised skills and expertise of Asif and Anand. Secondly, the targets are set in terms of numerical values that do not consider qualitative features like human interactions, employee morale etc. and realistically set Asif's and Anand's targets. Thus, the differences cannot be avoided by controlling by Mr. Shaikh or the organisation all three work for.
(i) The M\marketing manager Mr. Majid Shaikh may have set quantitative standards by setting sales targets for both the employees Asif and Anand.
(ii) The quantitative standards do not consider whether Asif and Anand can efficiently and equally achieve the targets set by Mr. Shaikh as Asif is an average worker while Anand is efficient.
(iii) Firstly, Mr. Shaikh will not be able to avoid the differences as these differences need to be controlled at an organisational level. Even at the organisational level, controlling will be an expensive affair for understanding and determining specialised skills and expertise of Asif and Anand. Secondly, the targets are set in terms of numerical values that do not consider qualitative features like human interactions, employee morale etc. and realistically set Asif's and Anand's targets. Thus, the differences cannot be avoided by controlling by Mr. Shaikh or the organisation all three work for.
