Question

The promotion mix of a company consists of these.

• A. Marketing communication, promotion decisions
• B. Personal selling, product objectives
• C. Advertising, personal selling, sales promotion, publicity and public relations
• D. Consumer psychology, buyers motives, brand equity

Answer 1

The correct option is C Advertising, personal selling, sales promotion, publicity and public relations

Promotional mix is a market of 4P's of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company's product and making customers aware about the company offers.