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Question

The term "threat of entrants" as per Porters approach to industry analysis is ___________.

A
the possibility of an existing competitor capturing the entire market
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B
the possibility of an existing competitor withdrawing from the market
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C
the framework is a means of identifying the forces, which affect the level of competition in an industry or sector
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D
none of the above
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Solution

The correct option is C the framework is a means of identifying the forces, which affect the level of competition in an industry or sector
The term " threat of entrants" as per Porters approach to industry analysis is the framework is a means of identifying the forces, which affect the level of competition in an industry or sector. Porter classifies 5 competitive force in the business environment. Porter's five forces can be defined as a simple but powerful tool which help to understand the competitiveness. It also helps to formulate business strategy.

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