Question

"Think global, act local" is a mantra for large corporations.

• A. True
• B. False

Answer 1

The correct option is A True

Large scale companies cannot apply ‘one size fits all’ strategy everywhere, all markets are different , highly competitive market like India and other countries which have diverse taste and preferences, all the products cannot be applied. for example McDonald’s is present in more than 100 countries, it is a global brand, but it has strategised its products locally according to the taste and preferences of Indian customers. Thus, option 'A' is correct.