Question

Three Mark Questions:-
Differentiate between 'Advertising' and 'Personal Selling' on any five bases.

Answer 1

1.Advertising is an impersonal form of communication, Personal selling is a personal form of communication.

2. Advertising involves transmission of standardised messages, i.e., same message is sent to all the customers in a market segment, in personal selling, the sales talk is adjusted keeping view customer’s background and needs.

3. Advertising is inflexible as the message can’ t be adjusted to the needs of the buyer, but Personal selling is highly flexible. as the message can be adjusted.

4. Advertising reaches masses, i.e., a large number of people can be approached, whereas only a limited number of people can be contacted because of time and cost considerations.

5. In advertising the cost per person reached is very low, but the cost per person is quite high in the case of personal selling.