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Question

Three Mark Questions:-
Differentiate between the concepts of 'Packaging' and 'Labelling'.

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Solution

Packaging refers to the act of designing and producing the container or wrapper of a product. Packaging plays a very important role in the marketing success or failure of many products, particularly the consumer non-durable products. Whereas, lables are useful in providing detailed information about the product, its contents, method of use, etc

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