Three Mark Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adopted by Nisha and
(ii) Explain this philosophy on the basis of:
(a) Main focus and
(b) Means and ends.

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Solution

(i) The philosophy adopted by Nisha is Product concept.
(ii) (a) Main focus: The quality, performances and features of the product
(b) Means: Product improvements
Ends: Profit through product quality

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Similar questions

Q. Long Answer Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adapted by Nisha.
(ii) Explain this philosophy.

Q. Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:
(i) Identify the marketing management philosophy adopted by Mansi.
(ii) Explain this philosophy on the basis of:
(a) Main focus
(b) Means and ends.

"Large scale production to decrease the cost" is the main focus of which marketing management philosophy

A company is manufacturing garments. The manager wants to increase profits by :

(i) Purchasing new high-speed machines

(ii) Increasing the sale price

(iii) Using waste materials in the manufacturing of stuffed (or soft) toys.

He decided that using waste material to increase the profit is the best solution for him.

(i) Identify the marketing management philosophies for each option considered by the manager to increase profits. Explain whether the concept decided by the manager is beneficial or not.

(ii) To complete the process of the concept identified what further steps does the manager need to take?

Q. A cosmetic manufacturing company is spending a lot of money on advertisement to sell their products as they believe that the sale of goods depends largely on the quality of advertisement.
Name the marketing philosophy followed. State any other two marketing philosophy.

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(i) The philosophy adopted by Nisha is Product concept.(ii) (a) Main focus: The quality, performances and features of the product(b) Means: Product improvementsEnds: Profit through product quality

(i) The philosophy adopted by Nisha is Product concept.
(ii) (a) Main focus: The quality, performances and features of the product
(b) Means: Product improvements
Ends: Profit through product quality