Question

Very Short Answer Question.
Why packaging is called silent salesman?

Answer 1

Packaging is called a silent salesman because it carries a lot of information which is nothing but a type of promotion for the product. The packaging can trigger some psychological connection to the customers who might feel connected to it somehow. For example, a hair oil bottle having a picture of a woman having long hair might trigger a customer to buy the product who wants to grow his/her hair.