3
Question
Very Short Answer Type Questions
Enlist the advantages of packaging of a consumer products.
Enlist the advantages of packaging of a consumer products.
Open in App
Solution
Packaging has acquired great
significance in the marketing of goods
and services, because of following
reasons: (i) Rising Standards of Health and
Sanitation: Because of the
increasing standards of living in
the country, more and more people
have started purchasing packed
goods as the chances of
adulteration in such goods are
minimised. (ii) Self Service Outlets: The self-service
retail outlets are becoming very
popular, particularly in major cities
and towns. Because of this, some
of the traditional role assigned to
personal selling in respect of
promotion has gone to packaging.(iii) Innovative Opportunity: Some of
the recent developments in the
area of packaging have completely
changed the marketing scene in
the country. For example, milk can
now be stored for 4-5 days without
refrigeration in the recently
developed packing materials. (iv) Product Differentiation: Packaging is
one of the very important means of
creating product differentiation.
The colour, size, material etc., of
package makes real difference in
the perception of customers about
the quality of the product. For
example, by looking at the
package of a product say Paint or
Hair Oil, one can make some
guess about quality of the product
contained in it.
(i) Rising Standards of Health and
Sanitation: Because of the
increasing standards of living in
the country, more and more people
have started purchasing packed
goods as the chances of
adulteration in such goods are
minimised.
(ii) Self Service Outlets: The self-service
retail outlets are becoming very
popular, particularly in major cities
and towns. Because of this, some
of the traditional role assigned to
personal selling in respect of
promotion has gone to packaging.
(iii) Innovative Opportunity: Some of
the recent developments in the
area of packaging have completely
changed the marketing scene in
the country. For example, milk can
now be stored for 4-5 days without
refrigeration in the recently
developed packing materials.
(iv) Product Differentiation: Packaging is
one of the very important means of
creating product differentiation.
The colour, size, material etc., of
package makes real difference in
the perception of customers about
the quality of the product. For
example, by looking at the
package of a product say Paint or
Hair Oil, one can make some
guess about quality of the product
contained in it.
Suggest Corrections
0
Similar questions
View More
Join BYJU'S Learning Program
Explore more
Join BYJU'S Learning Program
