Question

WHAT ARE THE ADVANTAGES AND LIMITATIONS OF NEWSPAPERS AS A MEDIUM OF ADVERTISING?

Answer 1

The advantages and limitations of newspapers as a medium of advertising are as follows:
Advantages

• Better reach than other mediums
• Cheaper than advertisings on other mediums
• Can tell about the product in more detail
• Can reach out to the target audience immediately
• Offers much better flexibility in terms of size and cost than other mediums

Limitations

• May lose out on attracting the reader's attention as there are hundreds of advertisements published in any newspaper/magazines
• Is not an audio medium and hence may be less effective