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Standard XII
Business Studies
Publicity and Public Relations
What are the ...
Question
What are the disadvantages of promotion?
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Solution
The disadvantages of promotion are:
Promotional activities last for a short period.
The promotion has many hidden costs associated with it.
Decreases brand loyalty and can have a conflict with the actual product.
Promotions are sensitive to price changes.
Also read:
What Is Promotion?
What Is Sales Promotion?
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