Question

What are the types of the marketing mix?

Answer 1

There are two types of the marketing mix in use and they are as follows:

1. Product marketing mix
2. Services marketing mix

The product marketing mix consists of four components: product, price, place and promotion.

The services marketing mix consists of three more elements which are: people, process and physical evidence.

Also read:

• Marketing Philosophies
• What Is Promotion
• MCQs on Marketing Mix
• What Is the Difference Between Selling and Marketing
• Marketing Mix
• What Is Sales Promotion

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