Question

What does product mean in marketing mix?

Answer 1

Product refers to the item or the goods that are being sold. It is the item based on which the other elements of marketing are determined.

The product has to provide a certain level of quality and performance for the other elements to function properly.

Also read:

• Marketing Philosophies
• What Is Promotion
• MCQs on Marketing Mix
• What Is the Difference Between Selling and Marketing
• Marketing Mix
• What Is Sales Promotion

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