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Question

What is meant by direct personal investigation? Give its merit and demerits.


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Solution

In direct personal invertigation, the investigator obtains the first-hand information from the respondents themselves. He personally visits the respondents to collect the data.

Merits:

  • Reliable and accurate data collected
  • Flexibility for questions
  • Additional informations can also be collected

Demerits:

  • It is a time consuming process
  • Cannot be done for wide area location
  • It cost more

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