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What is meant by Product Concept of marketing?
What is meant by Product Concept of marketing?
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Solution
The product concept is based on the philosophy that customers will prefer products that offer quality, performance, or innovation-related features and aims at producing creative and innovative products that are new or improved versions of existing products.
The product concept is based on the philosophy that customers will prefer products that offer quality, performance, or innovation-related features and aims at producing creative and innovative products that are new or improved versions of existing products.
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