Question

What is physical evidence in marketing mix?

Answer 1

Physical evidence in marketing mix refers to the physical environment that is experienced by the customers at the time of interaction with the business. It means the place where the products or services are offered.

For e.g., A grocery shop serves as physical evidence for the customers of the grocery shop as it is the physical environment where goods are provided to the customers.

Also read:

• Marketing Philosophies
• What Is Promotion
• MCQs on Marketing Mix
• What Is the Difference Between Selling and Marketing
• Marketing Mix
• What Is Sales Promotion

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