What is the author trying to convey by quoting Phil Knight's question, "How do we know you're asking for enough?”

Scott's demand for a hike in the marketing budget was deemed undesirable

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The small company was taking a very economical view regarding its marketing expenditure

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The company was ready to hike its budget even more than what Scott had asked for

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Knight is very detail conscious and he wanted to know the break up of the expenditure

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Solution

The correct option is C
The company was ready to hike its budget even more than what Scott had asked for

The author has mentioned this incident in the fourth para and describes how Scott, the marketing chief was not sure about the huge increase but he was faced with a different question regarding whether this is enough or his division needs more money. This makes choice (c) correct.

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