Question

What is the importance of advertisements? How were they used by the Britishers to expand the markets for their products?

Answer 1

Advertisements became an important source for publicity of the products and generating their popularity among the customers. It was used to make the products desirable, genuine and attractive in the market so that their sell becomes easier.

Britishers in order to expand markets for their products make use of these advertisements. They used the labels on the cloth bundles for selling in the Indian markets.It was a mark of quality and Indians feel confident in buying them. The images of gods and goddesses were also used to give a divine feeling so that people easily buy the products and these products does not seem new to them.The images printed on the labels make the Indians feel that these products though from a land have as essence of being Indian.