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Types of Sales Promotion

What is the m...

Question

What is the most expensive promotion tool?

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Solution

The most expensive promotion tool is direct marketing. This could be in the form of personal selling, advertisements, and promotional ideas that have a huge impact on a company’s resources.

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Q. Which of the following is not a tool of sales promotion?

Q. Marketers use various tools of communication to promote their products.
(a) Why do companies use all the tools at the same time?
(b) Name and explain the most commonly used nonpersonal tool of communication which is paid for by the marketer.
(c) Which tool of the promotion will be used for the following:
(i) To promote or protect a company's image
(ii) An existing product meant for mass usage by literate people.
(iii) To introduce a new product through home door visits
(iv) To attract attention of the people by using incentives.

Q. 'Various tools of communication are used by the marketers to promote their products.'
(i) Why do companies use all tools at the same time?
(ii) Name and explain the most commonly used non-personal tool of promotion which is paid for by the marketer.
(iii) Which tool of promotion will primarily be used for the following?
(a) To promote or protect a company's image or its individual products.
(b) An existing product meant for mass usage by literate people.
(c) To introduce a new product to a particular class of people through door-to-door visits.
(d) To attract attention of the people by using incentives.

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Types of Sales Promotion

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