Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognize their breadth and interdependence?

Product concept

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Sales concept

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Societal marketing concept

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Holistic marketing concept

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

Open in App

Solution

The correct option is D Holistic marketing concept
Holistic philosophy is characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. Holistic marketing considers business and all its parts as one single entity and gives a shared purpose to every activity and person related to that business.

Suggest Corrections

Similar questions

State the pillars,on which marketing concept is based.

4 P^{'} s

Distinguish between the product concept and production concept of marketing.

Explain the following functions of marketing

(i) Market planning.

(ii) product designing and development.

Join BYJU'S Learning Program