Question

Which of the following is not a tool of sales promotion?

• A. Sales contests
• B. Free gifts
• C. Point of purchase display
• D. Public Relations

Answer 1

Answer: (D)

Public Relations

Sales promotion is one of the elements of promotional mix. Sales promotion uses both media and non media marketing communication to increase consumer demand. It includes several communication activities that attempt to provide added value or incentives to consumers, wholesalers and retailers. Public relation refers to maintaining a relation with consumers through communicating with them on a periodic basis and keeping them engaged.