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Question

Which of the following is not technique is not used in business environment scanning?

A
PESTEL analysis
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B
Industry analysis
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C
Swot Analysis
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D
Government analysis
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Solution

The correct option is D Government analysis

Environment scanning can be defined as the process by which organisations monitor their relevant environment to identify opportunities and threats affecting their business. The environment scanning is applied to both external as well as internal scanning process as business environment includes both external as well as internal environment in which the business is practiced. Therefore, government analysis is not a type of business environment scanning.


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