Which of the following is used for achieving short-term sales?

Personal selling

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Advertising

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Sales promotion

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Public relations

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Solution

The correct option is C Sales promotion
All of the above mentioned marketing tools are the elements of promotional mix. Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc.

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