MyQuestionIcon

1

You visited us 1 times! Enjoying our articles? Unlock Full Access!

Business Studies

Evaluating Different Modes of Entry

Which of the ...

Question

Which of the following means the special rights given by a manufacturer or a parent organisation to another individual or firm to sell the former's product or service in a specified given area(s)?

A

Franchise

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

B

Network marketing

No worries! We‘ve got your back. Try BYJU‘S free classes today!

C

Indirect marketing

No worries! We‘ve got your back. Try BYJU‘S free classes today!

D

All of above

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Open in App

Solution

The correct option is B Franchise
“Franchising is basically a specialised form of licensing in which the franchisor
not only sells intangible property (normally a trademark) to the franchisee, but
also insists that the franchisee agrees to abide by strict rules as to how it does
business.” Charles W.L. Hill
The term franchising applies to service business.

Suggest Corrections

thumbs-up

0

Similar questions

Q. A ___________ means the special right given by a manufacturer or a parent organization to another individual or firm to sell to the formers product or service in a specified given area(s).

Q. A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.

Q. A customer is an individual who receives or purchases a product or service. While a stakeholder is an individual, group, or organization who is affected by the outcome of a product or service.

Q. State with reasons whether the following statements are True or False.
1. Industrial revolution has given birth to market.
2. Marketing develops unemployment.
3. Machinery is not an industrial product.
4. Price means exchange value.
5. The standard of product of a service can be decided by price.

Q. "A business Organisation is an enterprise engaged in the production or distribution of goods for sale in a market or rending services for a price" are the words of ______.

View More

Join BYJU'S Learning Program

similar_icon

Related Videos

lock

Modes of Entry

BUSINESS STUDIES

Watch in App

explore_more_icon

Explore more

Evaluating Different Modes of Entry

Standard XI Business Studies

Join BYJU'S Learning Program

CrossIcon