Question

Which one is not a major component of holistic marketing?

• A. Relationship marketing
• B. Integrated marketing
• C. Internal marketing
• D. Socially responsible marketing

Answer 1

The correct option is D Socially responsible marketing

Holistic philosophy is characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. Holistic marketing recognizes that everything matters in marketing and that the broad, integrated perspective is often necessary.

Socially responsible marketing is not one of the 4 components of holistic marketing which are relationship marketing, integrated marketing, internal marketing and performance marketing.