Question

Which one of the following contains the three elements of service marketing triangle?

• A. Management, Marketing Agency and Consumer.
• B. Marketing Agency, Government and Consumer.
• C. Management, Employees and Marketing Agency.
• D. Management, Employees and Consumer

Answer 1

The correct option is D Management, Employees and Consumer

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers.

The internal marketing efforts between the management and the employees.

The external marketing efforts between management and consumer to set the promise.

The interactive marketing efforts between employees and consumer to deliver what is promised.