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Question
Which segmentation approach is the most compatible with the spirit of the marketing concept?
Which segmentation approach is the most compatible with the spirit of the marketing concept?
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Solution
The correct option is B Benefit sought
Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum customer satisfaction and makes a win win situation for the organization and consumers.
Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum customer satisfaction and makes a win win situation for the organization and consumers.
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