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Question

Who is a consumer?


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Solution

A consumer is the one who purchases the product for his/her own need and uses or consumes it. A consumer cannot resell the good, product or service but can consume it to earn his/her livelihood and self-employment.

Definition of consumer

The consumer is the one who is the end-user of any goods or services. Any person, other than the buyer who buys the product or services, and consumes the product by taking his/her permission is categorized as a consumer. Any single or group of people, other than the buyer who buys the product or services, consumes the product by seeking his/her permission falls under the category of a consumer. In simpler words, the consumer can be termed as the end-user of the goods or services.

Types of consumer

A service or product-producing firm has to identify and classify the different types of consumers when they target them with its product to gain profits. Listed below are the different types of consumers

  • Commercial Consumer- These types of consumers buy goods in large quantities, not sure if they need the product or not. Also, sometimes they associate special needs with their purchase orders.
  • Discretionary Spending Consumers- These types of consumers have unique buying habits. Usually, they purchase a lot of clothes and electronic gadgets.
  • Extroverted Consumer- These types of consumers prefer brands that are unique and become loyal consumers once they gain that trust as a customer for the brand.
  • Inferior Goods Consumer- These types of consumers have low income and buy goods having low prices.

Articles to explore

  1. Explain the need for consumer consciousness by giving two examples.
  2. Describe some of your duties as consumers if you visit a shopping complex in your locality.
  3. What is COPRA?

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