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Question

Who plays their significant role in distribution of goods though they do not sell directly to ultimate users or consumers?

A
Retailer
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B
Wholesaler
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C
Mediator
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D
Commission agent
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Solution

The correct option is D Wholesaler
Wholesaler is a person or a firm that buys a large quantity o goods from the manufacturers, producers, vendors and sells it to the retailers or other businesses who further sell it to the consumers. The wholesaler does not sell the products directly to the consumer, the product flows from wholesaler to the retailer and then to the end user.

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