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Question

Wholesalers undertake advertisements and other sales promotional activities to induce customers to purchase the goods. The function performed by the wholesalers is ____.

A
Grant of credit
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B
Specialized knowledge
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C
Marketing support
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D
Risk sharing
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Solution

The correct option is C Marketing support
Marketing Support Service. A Marketing Support Service would typically include some or all of the the following elements Stationery & Marketing Collateral management design, print, logistics. Website portfolio design and development. Advertising Campaign media planning / buying, creative, delivery & management.

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