Why are flowers that bloom at night more fragrant and usually white in colour?
To attract polinators
Pollination is an example of mutualism, i.e., a system in which plants and pollinators both benefit from each other. Most of the pollinators are bees, butterflies, moths and other insects. Fragrance and colours aid in attracting insects. In the dark, due to limited vision, white colour will stand out and the strong fragrance also helps to attract the pollinators. This is why night blooming flowers have relatively more fragrance and is generally white in colour.